9 Best eCommerce Store Ideas for 2022

by Brett Farmiloe March 10th, 2022

What is one eCommerce store idea that has the potential to gain traction in 2022?

To discover the best eCommerce store to launch, we asked business professionals and eCommerce entrepreneurs this question for their best insights. From selling sustainable everyday products to pet accessories, there are several store ideas that may help you start an eCommerce business and gain traction in 2022.

Here are 9 best eCommerce store ideas for 2022:

  • Sustainable Everyday Products
  • Hypoallergenic Products
  • Sell Handmade Items
  • Market to Clean-eating Enthusiasts
  • Spin Upscale Subscription Services for Activewear
  • Join the Online Supplement Industry
  • Send Handwritten Thank You Notes Via Zapier
  • Focus on Monoproduct eCommerce
  • Pet Accessories 

Sustainable Everyday Products

It's undeniable that consumers today are demanding more from businesses in terms of eco-friendliness and sustainability. An eCommerce store niche that has the potential to gain traction this year is a business that focuses on offering sustainable alternatives to everyday products. From toiletries to kitchen essentials to stationary and more, a one-stop shop for the items we use daily and often take for granted in a new sustainable format could very easily be a big hit in 2022. Consumers are attracted by transparent company values, and a commitment to environmental friendliness is high on the list.

Stephen Light, Nolah Mattress

Hypoallergenic Products

In the last years, increased use of sanitizing products and limited access to health therapies has influenced the demand for hypoallergenic products. Using hand sanitizers and surface cleaning products outside their home, many people want to limit the impact on their skin and seek alternatives. Those products are often unavailable locally, and most of the customers prefer to buy them in specialized shops online. Their popularity will likely increase among individual customers and businesses alike.

Michael Sena, SENACEA

Sell Handmade Items

The internet has made it more comfortable for artisans to turn their wonderful gifted craftsmanship into a profitable business. As a newcomer to e-commerce, you’ll have the upper hand in selling bespoke goods that customers can’t find anywhere else. As a result, it’s possible to charge more for your unique creations. There are many artists who successfully make a living selling their craftworks. The beauty is also that you have full control over your brand’s business and marketing strategies.

Saskia Ketz, Mojomox

Market to Clean-eating Enthusiasts

Find your niche. For instance, if you're a clean-eating enthusiast, consider selling organic food. Come up with a comprehensive business plan and then start marketing to your target audience. Use a newsletter campaign, as well as social media posts. The additional cost of organic vs non-organic food is worth it if you've determined that there's high demand in the eCommerce marketplace for organic goods.

Melanie Bedwell, Olipop

Spin Upscale Subscription Services for Activewear

I think an updated apparel-based subscription service would work well based on trending Shopify stores. There hasn’t been a store that focused on selling delivery-based subscriptions of stylish comfort wear.

We have been looking to potentially start a subscription service for our athleisure line but are modeled more appropriately for wholesale for now. The quality production of our product plus the projected likelihood for our buyers to subscribe at a higher rate makes it difficult for us to launch an affordable subscription service without taking on overhead at a much higher rate.

But if anyone is going to start another subscription service, I think fitness articles like joggers, booty shorts, and hoodies would have excellent traction in the right market! We have certainly heard some interest from our longtime customers.

Zach Goldstein, Public Rec

Join the Online Supplement Industry

It’s a great time to join the online supplement industry. According to a market report from IBISWorld, online vitamin and supplement sales have grown by 12.6% annually since 2017. In particular, many people became a first time buyer of vitamins and supplements after the pandemic began. More time spent at home equated to more time spent online, prompting a big opportunity for merchants in this space to latch onto social media marketing and other online advertising routes.

Today, people are more laser-focused on personal wellness and are seeking out ways to enhance their immune systems. Because supplements are needed on an ongoing basis, there is also an opportunity to offer automatic recurring orders. This offers a layer of convenience for customers while providing businesses with reliable streams of recurring revenue.

Stephanie Venn-Watson, fatty15

Send Handwritten Thank You Notes Via Zapier

One eCommerce store idea that has the potential to gain traction in 2022 is an automated service that sends handwritten thank you notes via Zapier. This could be a great way to show your customers that you appreciate their business and to stand out from the competition.

Rick Elmore, Simply Noted

Focus on Monoproduct eCommerce

Direct to consumer (DTC) brands who only do one thing - but really well - are going to be a huge thing moving forward. We've already seen this concept gain momentum in '21, but it's going to be an even bigger deal in '22. Basically, the kind of brands that might sell on Etsy or Shopify are going to go big and, in my opinion, eventually stand up to the Amazons of the world.

Richard Clews, Pants and Socks

Pet Accessories

A clothing and accessory store for pets is a great idea for 2022. There are still several employees that are working - and shopping - from home with their pets. A store where they could shop for sweaters, collars, toys, etc. in one place, could really gain some traction this year.

Jonathan Finegold, MedCline

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