Adopting this “build and measure” mentality means you can double down on what works and scrap what doesn’t. Unstack’s A/B testing feature makes it easy for everyone on your team to launch a new experiment and get feedback on what’s working best. It ensures that you’re getting the most out of all the hard work you’re doing!
Why You Should A/B Test Your Landing Pages
Getting to know your audience is critical to creating the right messaging and content for them. One of the best ways to do this is with A/B testing, (sometimes called split testing). You can A/B test your header messages, CTA copy, images, blog post titles, and almost anything else you can think of!
Sadly, most marketers don’t test things very often. This is due, in large part to the fact that a majority of teams don’t have access to tools that let them run A/B tests easily. If you don’t have software to help you, it can feel daunting to build and measure the performance of two different variants.
The silver lining here is that there’s a big opportunity for those teams who can run a good A/B test; (that’s you!) These teams will gain valuable insight about what an audience likes and dislikes. This knowledge can then inform all other marketing efforts, so that you’re always hitting the right notes.
How to Run an A/B Test
Try a basic A/B test on one of your landing pages. (This means, of course, that you’ll need to have a page you want to test.) One of the easiest things to test is your header message. It’s usually the first thing people look at on a landing page, and it can make all the difference between someone who wants to see more and someone who ignores the rest of the content on the page.
Try coming up with two different header messages on your landing page. When you create an A/B test with Unstack, you can specify the goal you hope to accomplish. Decide whether you want your visitors to view a page, submit a form, or click through on a button. You can even customize how often you want people to see variant A vs B, as well as the certainly level you want to achieve before landing on the winning variant.