Write a longform round-up of industry best practices, and offer a downloadable report at the end. Create a landing page with a Calendly to schedule sales demos. We’re always building and launching new integrations, so let us know if there’s a tool you’d like to see playing nicely with Unstack.
Tap into Valuable Visitor Data
Suddenly, with these integrations, the platform really starts coming to life. You get clearer info about the people who are coming to your site and how they behave. Rather than moving back and forth between Google Analytics and a handful of other tools, all your data lives in one place. Plus, the data flows bi-directionally, so that you can analyze your progress within Unstack or within HubSpot.
You’ll start gaining valuable insights about your audience members within the “Contacts” section of your account. This includes info on how they found you, which content they explored, and how many times they’ve visited your site, among other things. Armed with this data, your marketing team can build more targeted marketing campaigns.
A/B Test and Share What You Learn
Again, don’t forget to apply the “create and measure” mentality as you’re using Unstack’s integrations. Draft a few different versions of the microcopy around your forms. A/B test these different versions to see what’s most appealing to your audience.
Last, but not least, share the results of your A/B tests with everyone on your marketing team. When everyone has access to the results of an A/B test, everyone can apply these learnings to the work they’re doing. The rising tide of good data lifts all ships. We’ll get into Unstack’s team functionality more in the next lesson. In the meantime, take stock of the tools that your entire marketing uses, and start trying them out with Unstack.