A key benefit of Unstack is that it enables your entire marketing team to experiment and measure together. By making the collaboration process easier, we aspire to help your entire team work smarter. When one person learns something new from an A/B test, everyone can apply this knowledge to future marketing campaigns.
The “create and measure mentality” can act as a powerful accelerant for your growth goals and experiments. After all, think of the progress you might have made over the past year, had you known which messages were likely to succeed or fail. You would have known exactly where to double down and which initiatives to abandon.
Encourage everyone on your marketing team to collaborate with Unstack. First off, make sure everyone who needs it has access. You can add an unlimited number of team members if you’re on our growth plan or higher.
Finally, encourage the people on your team to run an A/B test. Offer guidance about how to get started. Share this course with team members to help everyone get acclimated. Fostering a new cultural attitude (like “create and measure”) takes time and effort. Celebrate the win when someone runs an experiment and learns something new. Share these learnings with everyone on the team. Over time, you’ll find that your whole team is getting smarter, faster.
Now you can bring your whole team into Spark to collaborate on content, review conversion flows, and manage integrations. Everyone can see what experiments you’ve run in the past and which have succeeded or failed. The fastest-growing companies on Spark have more than one team member, so what are you waiting for?