![4 Lead Scoring Secrets Every Startup Needs to Know](https://cdn.spark.app/media/www/image/lead_scoring_model_graphic.png)
Most people are unaware of this, but over 70% of leads are lost due to inadequate follow-up practices.A company would see incredible potential growth opportunities by reducing this number by just a few percentage points. Ranking leads based on their probability to close seems like an obvious way to improve …