Marcia Barnes

Marcia Barnes

As the founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows a thing or two about leading and serving. In addition to leading multiple marketing agencies, she has received notable recognition as president and CEO at Defender Direct. Over the course of your 14-year tenure with the company, it grew from $2MM in annual revenue to more than $400MM.


Everything You Need to Know About Your Unsubscribe Rate

Everything You Need to Know About Your Unsubscribe Rate

Nobody will dispute that the more eyes that are on your email campaign, the more successful the campaign will likely be. That means, in order to keep growing as a business, you need to keep growing your email list. The key to getting new subscribers to your email campaign is …

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