Martha Kendall Custard

Martha Kendall Custard

Martha Kendall is a freelance B2B SaaS writer who loves creating strategic blog posts that drive traffic and convert. When she’s not writing, you can find her snuggling with her fluffy cats and reading books. Find her on Instagram @marthakendallwrites.


8 Personal Brand Examples to Learn From (& Copy!) 

8 Personal Brand Examples to Learn From (& Copy!) 

Personal branding is kind of like getting ready for work. Business casual with a dash of personality. Getting intentional with your personal branding online can do a lot more for your career than a brightly colored shoe or a funky pair of earrings, though. What is personal branding? Personal branding …

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7 Essential Marketing Metrics You Need to Track

7 Essential Marketing Metrics You Need to Track

The shift toward digital marketing arms marketers with more data than they’ll ever need to make campaign decisions. We no longer need to make marketing decisions based on intuition alone.This data overload has presented another challenge, however. With so many metrics available to us, how do we choose what to …

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8 Steps to a Killer Blog Post Outline

8 Steps to a Killer Blog Post Outline

We don’t all have the luxury of waiting ‘till a lightning bolt of inspiration strikes to start a blog post. We have content calendars that need filling, after all! It’s not always easy to sit down and write without that creative energy, but creating a good blog post outline will …

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6 Ways to Improve Your Marketing Process—And Your Bottom Line 

6 Ways to Improve Your Marketing Process—And Your Bottom Line 

Gone are the days where marketers rely on intuition to make decisions. We have data now, and lots of it. Using this data to make informed decisions requires intention and organization. Research even shows that the top marketers are organized. In fact, the most organized marketers are 397% more likely …

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