Matthew Cooper

Matthew Cooper is the Marketing Automation & Operations Manager at Global App Testing, a best-in-class software testing company that has helped top apps such as Facebook, Google, Microsoft, and Craigslist deliver high-quality software at speed all over the world through testing app store. Matthew has over 14 years of experience in the I.T Networking, Software & Services Industries. He is highly skilled in Search Engine Optimization (SEO), Content Marketing, Digital Advertising, Social Media Management, WordPress, Email Marketing, Marketing Automation, CRM, and People Management. You can find him on LinkedIn. He has also written content for BigCommerce.

How to Implement Hyper-Personalization Without Being Hyper-Creepy

How to Implement Hyper-Personalization Without Being Hyper-Creepy

In our modern digital age, creepiness is taking over. Feelings of general unease and awkwardness have become commonplace as our technology advances. Who can forget their first time watching the 2019 movie Cats and witnessing the horror projected upon our cinema screens? The whole audience asked, in unison, “have we …

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