Rick Seidl

Photo by Mark König on UnsplashMarketing is the heart of every business’ profits. Without marketing, a venture can’t generate leads, and without leads, there can’t be any customers. This is why businesses in North America spent $296 billion in 2021 on advertising in order to stay in the game.However, when …

Source: PixabayThe conversion rate is a metric used to measure how well a website functions. More precisely, it measures the number of visitors who completed the desired action on the site, such as purchasing a product or filling out a form, and with an average of about 2%, varying depending …