Hubspot Integration on Unstack

Update: The Hubspot integration also support Conversations. Scroll down below to see how to enable Hubspot chat for your Unstack site.Unstack integrations allow teams to design their ideal marketing stack. In a matter of minutes modern teams can enable analytics, chat, email, CRM, and re-marketing. In this article we're going ...

Continue reading

Creating a Successful Lead Capture: A Beginner's Guide 

You have a great product but have no one to sell it to. That’s one of the most common problems entrepreneurs and marketers face these days.But that’s not a cause for concern. No, sir, it is not.The simplest solution to that challenge is generating quality leads.How do you do that, ...

Continue reading

What are the Steps for Creating a Conversion Path?

A conversion path is a lot like fishing. You get out there to look for leads with the offer of meaningful content as bait. When these leads take the bait, they have to trade their contact information in exchange for what you have to offer.If you play your cards right, ...

Continue reading

How to Create a Landing Page that Converts the Best

Want to know an indispensable way of optimizing your website to drive traffic and increase conversions? Well then, all you need is to create a landing page!It’s no secret, though, that the task isn’t always easy. And somewhere along the creative process, you can get lost and overwhelmed that you ...

Continue reading

Understanding Content Marketing ROI and Maximizing Your Conversions

We all know the role content marketing plays in boosting businesses. But unfortunately, not everyone in an organization is aware of its merits.Are you looking for a way to justify the existence of your content marketing strategy? Are you pressured to explain its effectiveness? How do you prove that your ...

Continue reading

Using targeted landing pages to optimize for high intent leads

Did you know the human's attention span has decreased 4 seconds in the last 19 years reported by Microsoft? With the lower attention span, the days of someone scanning through your entire website are over. General websites are showing lower conversion rates and higher bounce rates because of the many ...

Continue reading

A/B Testing and Content Experiments on Unstack

Great content is increasingly expensive to produce, yet most teams are not really testing their work. When I talk to teams my first question is usually, "how many experiments have you run on your content marketing over the last six months?"The answer in most cases falls between "only a few" ...

Continue reading

Working with Klaviyo forms on Unstack

Many Klaviyo users choose to work with Unstack for building landing pages. Unstack makes it very easy to design and launch a landing page in minutes. This post will help you avoid any common mistakes while getting your first landing page up and running. If you haven't created a Unstack ...

Continue reading

Marketing lessons for building a demand engine from Lola CMO Jeanne Hopkins

How do fast growing companies implement demand generation programs that pile in leads and drive bottom line outcomes that keep sales teams fed and happy? That's what I wanted to know, so I started talking with Jeanne Hopkins, the CMO at Lola.com. Lola itself is an interesting company, but it ...

Continue reading

HubSpot onFormSubmit Callbacks without jQuery

If you're using HubSpot forms on your site, you might be expecting that they will work out of the box without any issues.However, if you want to add some functionality on the form submit callback, you may be in for a surprise.HubSpot's documentation suggests using the onFormSubmit callback property, as ...

Continue reading