This Week, VP of Sales and Marketing Zach Rego talks with Aaron Krall, Founder of SaaS Accelerator about strategies used to accelerate SaaS companies through partnerships.
Aaron started his career working with a Marketing agency, then moving into reputation management. He got to the point to where he was burned out, he was driving past all of these stores thinking that all of those people shopping could be his customers.
He came to the realization that he needed to solve one problem for one market, and be really good at it. He took a sabbatical and researched a lot of different industries, his mentor suggested for him to look into working with SaaS companies. Fast forward six years and now his SaaS company SaaS Growth hacks has 25k members. Having worked with numerous SaaS companies Aaron figured out the pains they have and now helps these companies with struggles to scale.
Aaron shares more about his career and the steps and strategies companies should take to be successful in the industry.