This Week, VP of Sales and Marketing Zach Rego talks with Jack Born, founder of Deadline Funnel about how he builds anticipation and urgency when promoting for Black Friday. Listen to this weeks episode on Apple or Spotify now.
Jack worked with Perry Marshall and his team while running his own business. To this day Perry is a big believer in generating leads by developing trust in a business relationship instead of jumping right into selling. Perry being an early adopter and evangelist of lead generation, Jack absorbed his knowledge and strategy or as he puts it "drinking his Kool-Aid".
Being a student of Marketing, Jack was always looking for ways to help convert new clients into active and involved customers. He realized that one of the most powerful triggers he wasn't using properly was "urgency". However, he didn't want to use it in a way that was a lie, for example; countdown timer, limited time, ends tonight, etc...
After doing his research, he realized that this process hadn't been developed yet and decided to build this software from the ground up.
Now, with this software, a unique, personal and accurate timer is given to newly subscribed customers.
Check out Jack's company, Deadline Funnel.