This week, VP of Sales and Marketing Zach Rego talks with Ramli John, Marketing Director of ProductLed and author of "Eureka" about developing a Product Led Growth Strategy. You can listen on Apple or Spotify now.
Before becoming an expert in product led growth, Ramli studied computer science in college, and became a developer for five years. Ramli really wanted to start a start-up business, so after a couple of ideas, including a hilarious and interesting idea "DeadBook" (FaceBook, but for dead people), he and his partner decided that they needed to pivot to a less depressing idea, where they decided to create a digital workspace for baby scrapbooking.
Ramli noticed that a huge gap in his skillset was Marketing, he decided to start reading and blogging to learn more about it. Through his blog he was introduced to lead start-up's and content marketing which he did for five years consulting creating ads and campaigns.
Ramli was bringing in so many customers, which was great! However, he came to the realization that many of the customer's he was bringing in on free trials weren't sticking around for more than one to two months after signing up. He was trying to fix the problem for this client, but was told it wasn't his job to fix it, he really wanted to be in a position where he could.
Listen to the podcast to find out more about Ramli's journey and even more knowledge and strategy. For more tips for starting and launching your business, be sure to subscribe to the podcast on Apple or Spotify today.