Finding Harmony: Scaling a Startup and Balancing the Budget

by Carter Deken June 30th, 2021

This week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.

Parker starts the discussion off giving credit to his business partner Corey Whitaker, who really had the foresight to get into the online space where at the time, many people who didn't have any business aspirations suddenly did when the option of an online business was suddenly available.

Parker goes on to talk about marketing metrics that you can use to boost your business without spending any money, and goes further to say that they are essential to have done correctly before you even start thinking about financial aspects. He encourages his clients not to blindly spend money on Facebook ads just because you heard online somewhere that it works. "Have a plan, process, and software in place in order to track these metrics to make sure what you are advertising is productive".

You can listen to this weeks episode on Apple or Spotify now to hear more insight and strategies from Parker.

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