Growing Your E-Commerce Business Using SMS Marketing

by Kristin Gray July 12th, 2022
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E-commerce businesses always look for new and innovative ways to increase sales and grow their business. SMS marketing is one of the most overlooked methods for eCommerce businesses. SMS marketing is a great way to reach out to your customers and drive traffic to your site. You can use this marketing strategy to promote special offers, send reminders about upcoming sales, or simply remind customers about your brand.

The use of SMS marketing can be an effective tool for growing your eCommerce business. There are different ways to use SMS marketing, and it can be tough to know where to start and choose which one is right for you. If you need help getting started, we've put together a guide on using SMS marketing to grow your eCommerce business. This guide includes tips on creating successful SMS campaigns, using automation tools, and more.

So, let's get started!

How SMS Marketing Is Used to Grow Businesses

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Here are some of the most common and effective ways to use SMS marketing to grow your eCommerce business.

1. Promotional SMS Marketing

Use SMS marketing to send promotional messages to your customers. This can include special offers, coupons, or even reminders about upcoming sales. Promotional SMS marketing is a great way to increase traffic to your site and boost sales.

For startups, it can be difficult to stand out from the crowd. By using SMS marketing to promote your brand, you can reach a wider audience and increase brand awareness.

2. Bulk SMS Marketing

Bulk SMS marketing is a great way to reach out to a large number of customers at once. This type of marketing allows you to send mass text messages to your entire customer base, or a specific group of customers to promote sales and discounts or simply remind your customers about your brand.

If you are a marketing agency or a startup, bulk SMS marketing can be an effective way to reach the entire customer base of your clients at once. This can increase brand awareness and help you become the number one choice for future clients.

3. Event SMS Marketing

Event SMS marketing is a great way to get your customers to attend a special event such as an expo or seminar. This type of marketing uses a combination of text and images to alert your customers about events in the area.

4. Transactional SMS Marketing

Transactional SMS marketing is a great way to reach out to your customers after they've made a purchase. This type of marketing allows you to send transactional messages such as shipping confirmations or receipts to your customers.

If you're looking for a way to increase customer satisfaction and loyalty, transactional SMS marketing is a great option.

5. Automated SMS Marketing

Automated SMS marketing keeps you in touch with your customers without having to manually send each message. Automated SMS marketing allows you to set up a series of text messages that are automatically sent to your customers on a schedule. This is a great way to send reminders about upcoming sales or to promote new products and services.

Effective Ways to Make SMS Marketing Work for You

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Make SMS marketing work for you! Take a look at the following tips.

1. Define Your Goals

What do you want to achieve with your SMS marketing campaign? Do you want to increase sales, drive traffic to your site, or improve customer loyalty?

2. Segment Your Audience

Who do you want to target with your SMS marketing campaign? You can segment your audience by age, location, gender, or interests.

3. Create a Catchy Headline

Create a short and direct headline. It should grab the attention of your audience and make them want to learn more.

4. Keep Your Messages Short and Sweet

SMS messages are limited to 160 characters, so it's important to keep your messages short and to the point.

5. Make Sure Your Message Is Clear

Your message should be clear and easy to understand. Avoid using abbreviations or slang.

6. Use Automation Tools

Automation tools can help you send SMS messages to your customers automatically. This can save you a lot of time and ensure that your messages are sent on time.

7. Track Your Results

It's important to track the results of your SMS marketing campaign. This will help you see what's working and what's not and devise ways to strengthen your campaign. 

Benefits of SMS Marketing

Marketing via SMS allows you to stay in touch with customers as well as drive traffic to your site. SMS marketing has been shown to have an open rate of 98% and a response rate of 35%.

There are many benefits of using SMS messages in eCommerce, including:

Wider Audience Reach

You can use SMS to reach a larger audience with your message than you would through other channels such as email or social media.

Instant Delivery

SMS messages are delivered almost immediately, which means your customers can act on your message right away.

Easy to Track

It's easy to track the performance of SMS campaigns, so you can see how effective they are at driving sales and growth for your business.

Personalized Messages

SMS messages can be personalized to each customer, which makes them feel more valued and more likely to make a purchase.

Customer Loyalty

Another way SMS marketing can help you grow your business is by building customer loyalty. SMS marketing allows you to stay in touch with your customers and build a relationship with them. Send special offers, reminders, or business updates with SMS marketing to keep your customers engaged and come back for more.

Sales Increase

SMS marketing is a great way to drive traffic to your site, increase brand awareness, and generate leads which will ultimately increase sales.

Reasons Why SMS Marketing Is Best for E-Commerce Businesses

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Any E-Commerce business looking to improve its sales and grow its customer base should consider using SMS marketing. Here are some of the reasons why SMS marketing is a significant option for businesses in the E-Commerce space.

1. SMS Marketing Is Affordable

Compared to other marketing channels, SMS marketing is very affordable. This is especially important for businesses that are just starting and don’t have a large marketing budget.

2. SMS Marketing Is Personal

People are more likely to respond to a personal message than they are to a generic ad. SMS marketing allows businesses to send personalized messages to their customers.

3. SMS Marketing Is Timely

SMS messages can be sent in real-time, which allows businesses to take advantage of timely opportunities, such as flash sales or last-minute deals.

4. SMS Marketing Is Convenient

People can read SMS messages anywhere and at any time. This is convenient for customers who are always on the go.

5. SMS Marketing Is Measurable

Businesses can track the delivery and open rates of their SMS messages, which allows them to measure the success of their campaigns.

Best SMS Marketing Strategies for E-commerce Businesses

Here are a few different ways you can use SMS marketing to grow your eCommerce business:

1. Use SMS to Send Reminders and Promote Your Business

Increase your sales! Send out SMS messages about your upcoming sales, new product launching, special deals or discounts, coupon code offerings, or simple reminders about your brand. SMS marketing is also useful to remind customers of their order status or shipping information.

2. Use SMS to Create a Sense of Urgency

Urgency is a great way to increase sales. You can use SMS to create a sense of urgency by offering discounts that are only available for a limited time, or by announcing flash sales.

3. Use SMS to Segment Your Audience

Segmenting your audience personalizes your SMS campaigns and makes sure that your messages are relevant to your customers. You can segment your audience by age, location, gender, purchase history, and more.

4. Use SMS to Automate Your Marketing

Automation increases your business efficiency and saves time. You can use SMS to automate your marketing campaigns by setting up triggers that send out messages based on certain actions or events. For example, you can set up an automation campaign that sends out a message when a customer abandons their cart or makes a purchase.

FAQs

Q. Is SMS better than email marketing?

A. Open rates for SMS marketing are much higher than email marketing. 98% is the average open rate for an SMS campaign while email rings in at just 20%. In addition, responses to texts are high in comparison to emails.

Q. How can I track the results of my SMS marketing campaign?

A. Using SMS software and tools such as Google Analytics, you can track the number of unique clicks from your SMS campaigns. That figure helps you to easily calculate the click-through rate.

Q. What is the best time to send out SMS messages for your businesses?

A. It is best to send out SMS messages during off-hours, such as between midnight and 6 AM. During these times, people are more likely to receive your messages.

Q. When should SMS Marketing be used?

A. SMS marketing is an activity launched at the initial stage of B2C relations, and after the landing page subscription. They should follow the clients’ every purchase and remind them about the unique offers only for that particular purchaser.

Time to Start

SMS marketing is an effective way to reach out to customers and drive traffic to your site. When used correctly, it can be a powerful and effective tool to connect to your target audience and promote and grow your eCommerce business.

Further, it helps create a lasting relationship with your customers. Sending personalized messages straight to your customers' phones can ensure that your business stands out from the crowd and gets noticed.

If you're not using SMS marketing, now is the time to start. With so many benefits, there's no reason not to give it a try. Don't wait any longer. Start using SMS marketing to grow your business today!

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