What to know, and what to avoid when launching a digital product

by Carter Deken August 25th, 2021

This week, VP of Sales and Marketing Zach Rego talks with Jonathon Hensley, Co-Founder & CEO of EMERGE and author of the must-read digital transformation book Alignment about how to successfully launch a digital product.

Jonathon has been in the digital product industry for over two decades. Growing up in the heart of a lot of innovation, he found his interests and inspiration in how technology influences our daily lives in the way that we work. His passion grew into wanting to understand behavioral psychology, and how technology is used to leverage and create value.

Through all of this came a lot of jobs working with startups and eventually co-founding EMERGE where their mission is to work with startups and Fortune 100 brands to help deliver digital products and services.

In this weeks episode Jonathon explains what leaders need to know when launching a digital product, which strategies that need to be used or avoided, and so much more.

You can listen on Apple or Spotify now.

Connect with Jonathon on LinkedIn, check out his new must-read book Alignment.


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