This week, VP of Sales and Marketing Zach Rego talks with Bryan Golkhajeh, Co-Founder of Workload.
Bryan shares how his experience in digital marketing inspired him to launch Workload, an automation solution and consulting company.
While working in digital marketing, Bryan realized that the setup and launch of paid ads was highly time consuming, and that most of it could be managed with automation. Before Bryan had a product ready to sell, he was experimented with different solutions, including a Slackbot that you could chat with to pull in data views from company repositories.
Bryan shares how this trial and error led to Workload, and and he talks with Zach about how to build a business from an idea, how to pivot your offering when a product doesn't sell, how to optimize the customer journey with automation, and much more!
Looking for more automation tips from Bryan? Check out his post 7 Essential CRM Automations Every Startup Needs!