How to Create Community Then Product Sales with Hansol Hong

by Cassandra Highbridge January 5th, 2022

SHOW SUMMARY

This week’s episode of the Zero to a Million Podcast with Zach Rego features Hansol Hong, Co-Founder of Robolink. Hansol shares how their product was first tested rigorously in an after school program which turned out to be an excellent strategy to ensure product-market fit.

Hansol shares how they utilized Kickstarter as a main marketing and sales channel and how PR worked for them because their product Zumi, a self-driving car education kit, received the CES 2019 Best of Innovation Award. Community is central in Robolink's success as their students and their parents became their first advocates and evangelists.

SHOW NOTES

HIGHLIGHTS 

  • Founding Robolink to make technology fun and approachable
  • Testing in an after school program and perfecting product market fit
  • Marketing with Kickstarter and winning the 2019 CES Innovation Award 
  • Fostering community, online camps, and robotics clubs

QUOTES

Hansol: "We were testing our product every single day with our students, so that's why when we actually released our janky product prototype, and then when that went to the market, it had a really good product market fit."

Hansol: "We think about the marketing as, okay, how do we actually make the most impact? And then actually create the social responsibility for our company too because we're an educational company."

You can connect with Hansol in the links below:

For more tips for starting and launching your eCommerce business, be sure to subscribe to the podcast on Apple or Spotify today!

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