Content strategy: Overview
Creating and distributing great, relevant content on a regular basis is the key to growing qualified, unpaid traffic to the Unstack website.
What is the role of content?
Written, video, and audio content is designed to insert Unstack into existing SaaS marketing conversations, raise awareness among SaaS marketers and attract new visitors to the website. By speaking directly to the issues facing the core target market you’ll build credibility that gets you in the consideration set for site migrations and new sites.
How is it distributed?
Content without distribution will get very little return on your effort. Every piece you create needs to be promoted via email, social media, in discussion groups, and in some cases the in-app experience. A blueprint for promotion should be created for each content type.