This week’s episode of the Zero to a Million Podcast with Zach Rego features Elaine Hsieh, Co-Founder of EH Chocolatier. What started as Elaine's passion for pastries made a natural progression to entrepreneurship.
She shares how it all began and the challenges in scaling a business that relies on delicate shipping and storage. Elaine also goes into the best marketing for their business which utilizes newsletters and word of mouth.
- A passion for pastries ushers in the chocolate business
- Figuring out storage and shipping for chocolates
- Word of mouth and direct marketing with newsletters
Elaine: "That's been a bit challenging in terms of the physical space because we don't have a very large space, so that is one thing that we are now running into is the fact that we're limited, in some ways, by the physical space that we have."
Elaine: "Interspersed with that newsletter will be other things that are kind of happening, so our newsletter list is broken out to a general everybody list and a smaller local list. So the smaller local list might get more newsletter because they're on the general list and the local list."
You can connect with Elaine and EH Chocolatier in the links below: