In a world of rising customer acquisition costs, content marketing continues to be the #1 way that growing companies stay ahead. Investing in content is like building an annuity of traffic and leads for business that compounds over time as continue to build more and more content.
A recent survey by Databox found that marketers overwhelmingly agree content is their top priority in terms of time and budgets.
The reason is simple: content creates value for you business across a range of categories. Each piece you publish supports all of the following:
While many people want to invest in content, or even do put out some content here and there, most people don't know the real secret of content marketing. There is a pattern that most successful companies follow very strictly in order to win in their respective market. The secret is simple.
But here's the other secret. Building that engine is really hard. It takes discipline and relentless execution, which is why it's taking so much time and budget from marketing teams. The result is that you most likely fit into one of the two categories below.
Grant Deken, Founder & CEO, Unstack
Unstack's content services team specializes in building content marketing engines that drive growth for your business.
Growth strategy &Â execution
We'll dive deep to understand your customers and your growth goals, enabling us to develop a tailored plan tied to specific outcomes and results.
This includes SEO planning, which keywords we want to help you own, organic and inorganic lead generation, and metrics to clearly understand what's working to drive customers.
Infrastructure and System Setup
You need to be able to move fast and have the tools that position you for building your engine. The first step is to get your company on the Unstack platform. This will enable faster content development and collaboration.
Unstack also enables A/B testing, optimization, and lead capture tooling to ensure we're extracting as much value out of your content efforts as possible.
Execution and Agility
We don't just build amazing content for your business. We create a machine that consistently delivers the results your business needs. Our approach puts your content strategy on autopilot, ensuring that highly strategic long-form content is developed, optimized, and published on a cadence that matches your goals.
Custom Experience Design
First impressions matter, whether it happens on a blog post or your home page. Our team of designers and strategists can design and build fully custom, highly polished user experiences that your customers won't forget.
Our team will help you systematically unlock the value that comes from well designed and executed content marketing strategies. Drop us your contact info and our client team will reach out to get to know you and your business.