In a world of rising customer acquisition costs, content marketing continues to be the #1 way that growing companies stay ahead. Investing in content is like building an annuity of traffic and leads for business that compounds over time as continue to build more and more content.
2020 Marketing Trends Data
A recent survey by Databox found that marketers overwhelmingly agree content is their top priority in terms of time and budgets.
The reason is simple: content creates value for you business across a range of categories. Each piece you publish supports all of the following:
Drives high intent traffic from search engines
Creates value and educates your prospects
It compounds over time. Build more, grow more.
It starts a conversation on social media
It gives you ammo for sending email updates
Builds your brand and helps you tell your story
So why isn't everyone investing in content?
While many people want to invest in content, or even do put out some content here and there, most people don't know the real secret of content marketing. There is a pattern that most successful companies follow very strictly in order to win in their respective market. The secret is simple.
You have to build a content marketing engine.
But here's the other secret. Building that engine is really hard. It takes discipline and relentless execution, which is why it's taking so much time and budget from marketing teams. The result is that you most likely fit into one of the two categories below.
You know that you need to invest in your marketing and SEO, but you are not sure where to start.
You know what you need to do but you don't have the bandwidth to build and execute the playbook.
"Everyone invests in content, but few people build scaleable content systems. You need an engine to win in today's market. That's where we come in."
Grant Deken, Founder & CEO, Unstack
Regardless of which camp you fall into, we can help...
Unstack's content services team specializes in building content marketing engines that drive growth for your business.
Strategy and goals based on data and research
Repeatable, concurrent, and turn-key system
Measurable to clearly show impact on revenue
Growth strategy & execution
Step one. You need a plan.
We'll dive deep to understand your customers and your growth goals, enabling us to develop a tailored plan tied to specific outcomes and results.
This includes SEO planning, which keywords we want to help you own, organic and inorganic lead generation, and metrics to clearly understand what's working to drive customers.
Infrastructure and System Setup
Step two. Unstack's platform.
You need to be able to move fast and have the tools that position you for building your engine. The first step is to get your company on the Unstack platform. This will enable faster content development and collaboration.
Unstack also enables A/B testing, optimization, and lead capture tooling to ensure we're extracting as much value out of your content efforts as possible.
Execution and Agility
Step three. Execute the plan.
We don't just build amazing content for your business. We create a machine that consistently delivers the results your business needs. Our approach puts your content strategy on autopilot, ensuring that highly strategic long-form content is developed, optimized, and published on a cadence that matches your goals.
Custom Experience Design
Step four. Wow the customer.
First impressions matter, whether it happens on a blog post or your home page. Our team of designers and strategists can design and build fully custom, highly polished user experiences that your customers won't forget.
Trusted by fast fast growing companies
Want to build your own engine?
Our team will help you systematically unlock the value that comes from well designed and executed content marketing strategies. Drop us your contact info and our client team will reach out to get to know you and your business.