Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …
What is one way you use content to acquire new customers?To help small business owners gain customers, we asked entrepreneurs and marketing experts this question for their best strategies. From posting content regularly to asking your audience a question, there are several tips that may help you reel in new …
This week, VP of Sales and Marketing Zach Rego talks with Jeff Coyle, CEO and founder of MarketMuse, about how to create and scale your content strategy. You can listen on Apple or Spotify now.Jeff studied computer science, and UI at Georgia Institute of Technology. He interned at KnowledgeStorm, where …
We have exciting news here at Unstack. We’ve officially launched an integration with Semrush, the leading SEO tool for growing your online visibility and identifying marketing opportunities. That means that, starting today, Unstack users can use Semrush data to power their content marketing—without ever leaving the platform. Here, I’m going …
SEO (Search Engine Optimization) is one of the basic strategies of digital marketing, so founders and business owners who know they need help often turn to agencies to manage this channel. If correctly done, SEO will set you on the right track to earning more. But if it’s not? This …
This week, VP of Sales and Marketing Zach Rego takes a deep dive into our Startup Marketing Trends: 2021 Report, talking strategies and report data.Unstack reached out to our partner SAAS companies, startup founders and marketers, entrepreneurs, and more to find out how they are profitably scaling. We asked about …
Long-tail keywords are the breadwinners of the SEO world. Targeting these keywords can be a lucrative strategy, especially for smaller businesses having trouble cracking the first page of Google search results—as long as you’re identifying and targeting them effectively. In this guide, I’ll break down how I perform long-tail keyword …
Every marketer wants to create content that’ll help them stand out from the crowd. But not every piece of content is powerful enough to engage and persuade the audience to take action.That’s where SEO (Search Engine Optimization) copywriting comes in.SEO copywriting is all about writing content that’s engaging and persuasive …
This week, VP of Sales and Marketing Zach Rego talks with Nikhil Aitharaju, co-founder of Topic, about how you can use content to acquire your first 100 customers.In 2012, Nikhil and his college classmate started their entrepreneurial journeys with no idea on how to scale business. Writing blog posts to …
SEO is always evolving, and keeping track of the trends is part of maintaining visibility online. Looking ahead at 2021, what should marketing professionals and business owners expect when it comes to SEO trends? To get some insights, we asked SEO professionals and business owners for their search engine predictions. …
