Startups

Last fall, we started talking here at Unstack about our marketing plans for 2021. We wanted to accomplish more this year by creating better content. We wanted to test out new marketing channels. But we wanted to know what other startups were doing, too—what worked, what didn’t work, and what …

A few weeks ago, I ran a workshop on startup landing pages with some founders working on growing their businesses. The landing pages were great—lots of good information, visual appeal, and more—but there was room for improvement on each of them. We talked through tips for creating concise, appealing, and …