June 11th at 1 PM EST
What is Product Marketing and why should you care?
The role of product marketing is not well understood, and a majority of technology companies don't know what product marketing is or how it's different from marketing, growth marketing, digital marketing, brand marketing and product management.
As a result, many startup teams lack expertise in this area and fail to bring in product marketers with the right skill sets at the right time and end up paying for it with failed businesses.
In a nutshell, the role of product marketing is to deliver the right product to the right buyer at the right time to ensure adoption. And, when you dig deeper into what product marketers do then look at the top 10 reasons startups fail, a case is made that product marketing can influence each of them. Therefore, getting this right early-on is critical to establishing the foundation for growth and success.