What role optimization of existing content plays and why the investment is worth-while.
When it’s time to re-optimize a blog post
How to tell when a post can use re-optimization and when it may be premature to do so.
Building internal linking throughout your blog
Developing an internal linking strategy to help with SEO ranking and deliver longer readership times.
Rethinking your blog post's structure
Restructuring blogs for easier reading, better SEO, and easier digestion for the reader.
Adjusting your meta description for better results
Changing out meta descriptions to deliver more impactful SEO results increasing the asset's rank.
Meet the keynote speaker
Sr. Marketing Manager at Unstack
Ceillie has spent the last 5+ years working in digital publishing and B2B content creation for WordStream and Pearson. Today, Ceillie manages content at Unstack; since become the platform’s first marketing hire, she spearheaded strategy and execution of net-new assets and overhauled existing content, drastically improving SEO and keyword ranking.