But how do you position your offer and generate leads efficiently? Unstack’s landing page templates make it a snap. Plus, if you do some A/B testing on your landing pages, (more on this in the next lesson!) you’ll get valuable feedback about what resonates with your target audience, so that your content continuously improves over time.
Why Start with a Landing Page
Let’s face it: building (or re-building) your entire website at once can feel daunting. Instead, start with a landing page and then iterate on your work. You’ll find that a landing page takes less planning and feels less intimidating than an entire site.
Starting with a landing page means you can punt on some questions you’d otherwise need to confront, were you building an entire site. You don’t need to worry about a global header or footer. In fact, by eliminating these, you’ll likely increase conversion on the landing page! You can get started with a landing page before you even think about building your full website.
Even more important, starting with a landing page will let you enjoy the fruits of your labor almost immediately. You can begin generating leads, letting people sign up for a Calendly meeting with you, or exploring your other content. You can even clone and customise a landing page for different verticals, industries, or geographic regions.