Go beyond basic analytics with these extra steps to drive more traffic
Set up goal funnels to see how many of your users are making it through your site to an end goal. Then, optimize your leaky bucket to maximize completion rates.
Activate your account and add you Unstack Sitemap. Then track which keywords and pages are ranking and driving traffic to your business.
Once you've collected some data about your rankings on Google Search Console you can optimize them to drive even more rankings and traffic.