![Why Do My Facebook Ads Have Such a High CPM?](https://cdn.spark.app/media/www/image/facebook_relevance_score.jpg)
If your business or organization frequently runs ad campaigns on Facebook, you know all about the CPM.CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.Most Facebook advertisers are …