Think about what your marketing would look like, had you been testing everything along the way. Think about everything you know now; now imagine you’d been able to apply all this knowledge a year ago. How much more progress could you have made?
Here at Unstack, we’re bullish on A/B testing. Having worked with thousands of companies, we’ve seen that the most successful ones continuously ship new experiments and measure their effectiveness. We call this a “create and measure” mentality. This virtuous cycle means they’re always getting smarter about how they position themselves; they’re always honing in on the language and content that’s most appealing to their audience.
Moreover, these successful marketing teams make this mentality a key part of their culture. They know that A/B testing is a muscle that needs to develop. These teams encourage and empower everyone to get involved in the creation of content and test.
This is our goal with Unstack: we want to make it easier for your entire marketing team to get involved. We want our product to enable smarter content creation, easier measurement, and better conversion flow optimization. Our goal with this course is to help you discover all of the tools, features, and approaches that will help you get there.