Jessica Day is the Senior Director for Marketing Strategy at Dialpad, a modern contact center and business communications platform that takes every kind of conversation to the next level—turning conversations into opportunities. Jessica is an expert in collaborating with multifunctional teams to execute and optimize marketing efforts, for both company and client campaigns.
Using data is great. All the secrets of commerce lie within. All the ways in which you can make your business successful are contained in the mass of data you have before you. Whatever your ecommerce strategy contains, you should make sure it is based on this array of sound …
Customers are faced with more choices than ever before. If your brand - whether it’s your product, direct communications, or customer service - doesn’t meet your customer’s expectations, don’t expect them to stick around. It’s imperative for forward-thinking businesses to focus on retaining customers, as well as generating new ones. …
Customer acquisition cost, also known as CAC, is the amount a company has to spend to gain a new customer. 65 percent of marketers report that customer acquisition is a priority. It’s therefore important to understand the ins and outs of CAC to ensure you’re getting the most from your …
