Announcement: Unstack is joining forces with Elastic Path

by Grant Deken April 26th, 2023

Today we are excited to share that Unstack has been acquired by Elastic Path, a leader in the Composable Commerce movement. You can read the official release here!

As a part of Elastic Path, we will continue to focus on creating innovative tools for eCommerce and marketing websites that empower brands, business teams, and developers to create amazing experiences for their customers. This includes continued investments in turn-key storefronts for a range of commerce platforms, shoppable content, enhanced tracking and analytics, and effective on-site personalization to enhance your commerce and marketing strategies.

For the hundreds of brands building websites and storefronts on Unstack, we are not going anywhere. We are stronger than ever and are accelerating Unstack’s mission to empower you and your team to build your business and delight your customers.

As we move forward together, I want to make sure you are kept in the loop and understand what to expect. Here’s what you need to know:

Business as usual: Unstack will continue to operate as a stand alone business but with the added support and backing of Elastic Path.

More features and products: By joining forces with Elastic Path, we'll be able to accelerate product development to deliver more features, products, and resources. Expect to see exciting new updates and improvements in the coming months!

Expanded Support: With the backing of Elastic Path, we'll have access to a larger team of experts and resources, which means we can provide you with even better customer support and assistance when you need it.

Continued Commitment: Our dedication to your success remains unwavering. We will continue to prioritize your needs and work tirelessly to help our customers win.

We're incredibly excited about this new chapter and can't wait to see what we can accomplish together. If you have any questions or concerns, please don't hesitate to reach out to our support team at

or simply reply to me here. We're here to help and support you every step of the way.

Thank you for being a valued Unstack customer and supporter!

Onward and upward!

Grant Deken, Co-founder, CEO, Unstack


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