Cassandra Highbridge

Cassandra Highbridge


February 2022 Product Release Notes 

February Product Release 

Shopify free planMoving forward with our experiments around pricing, we’re now putting all new Shopify accounts on a free plan. The hope is that we will see an uptick in new accounts and eventually reviews. This won’t be a permanent change, but we will probably run with it until we …

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February 2022 Product Release Notes

February Product Releases

Shopify free planWe added a free plan in Shopify so merchants can create their first shoppable landing page on the house. Connect your Shopify store and start create a landing page for your email marketing, influencer, ad campaigns, and more! Banner componentsRunning a sale? Offering free shipping with a $50+ …

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Unstack Case Study: AbstractOps 

Unstack Case Study: AbstractOps

Leveraging content marketing leads to 10xing trafficSaachi Pole, Growth & Marketing at AbstractOps, told us about how AstractOps used Unstack to leverage content marketing as one of their key organic growth channels. IntroductionAbstractOps exists to make entrepreneurship accessible to anyone. They are an early-stage company's 'operating system'. AbstractOps is a …

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Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

Bootstrapping a $1,000 Athleisure Business to 10M Revenue with Rob Fraser

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Rob Fraser, Founder and CEO at endūr. Bootstrapping a business while creating his product category presented many initial challenges to Rob.He had to maintain several side jobs in the beginning to fund the initial $1,000 …

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How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar

How to Build Product Partnerships and Community to Scale Your eCommerce Business with Ori Zohar

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Ori Zohar, Co-Founder of Burlap and Barrel. Bootstrapping a spice business has its share of challenges, but Ori shares the innovative ways he kept the business profitable and how he grew acquisition with little to …

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Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

Creating an Effective PR Strategy for Your eCommerce Brand with Tyler Sickmeyer

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Tyler Sickmeyer, CEO of Fidelitas Development. Networking is key in PR, and nurturing the relationships with journalists and editors, gift wrapping everything for them so their job is as smooth as possible, is Tyler's secret …

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13 Valentine's Day Promotion Ideas That Will Skyrocket Your Sales

13 Valentines Day Promotion Ideas That Will Skyrocket Your Sales

February 14th is right around the corner, and it seems that every retailer is making their way to the top of Google’s results for search inquiries about “Valentine’s Day deals,” discount codes,” and anything else related. So how do you make your eCommerce Valentine’s Day promotions stand out?We asked eCommerce …

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