Zachary Rego

Zachary Rego

VP, Marketing and Sales


Why Do My Facebook Ads Have Such a High CPM?

Why Do My Facebook Ads Have Such a High CPM?

If your business or organization frequently runs ad campaigns on Facebook, you know all about the CPM.CPM stands for cost per thousand impressions, and as you track this metric, you want it to be as low as it can go. Otherwise, a high CPM score typically tells you that you’re …

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Zero to a Million: The Best Business Books to Scale Your Business In 2021

Zero to a Million: The Best Business Books to Scale Your Business In 2021

Because we're invested in helping businesses scale, we're focused on early-stage companies and exploring the strategies they use to succeed. So far we’ve talked with founders, marketers, and advisors, who have shared their experiences so that you can learn from them. One question we always ask is about their favorite …

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The 5 Key CMS Features Your Business Needs

The 5 Key CMS Features Your Business Needs

For so many businesses, the key to ensuring successful online marketing is through compelling digital content creation using a dynamic content management system, or CMS. A CMS centralizes your content creation and distribution, so that you can ensure a seamless omnichannel experience while enabling highly-targeted and personalized content to increase …

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Accelerated Mobile Pages (AMP) Impact on SEO

Accelerated Mobile Pages (AMP) Impact on SEO

There are a few things we all know:Google rankings are essential to your business Mobile devices drive the majority of Google's trafficThe on-site experience is important to Google Here is a picture of you after making Google Happy:What is AMP and why does it make Google happy?As more content is …

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The 5 Best SaaS Websites We've Seen in 2020

The 5 Best SaaS Websites We've Seen in 2020

We've said it before: We spend a lot of time looking at SaaS websites in order to keep up with industry trends and anticipate what CMS capabilities startup founders or marketers might need. Last year, we rounded up our favorite B2B SaaS websites to nail down some trends and share …

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