Zachary Rego

Zachary Rego

VP, Marketing and Sales


How to Avoid Losing Monthly Recurring Revenue by Eliminating Voluntary & Involuntary Churn

How to Avoid Losing Monthly Recurring Revenue by Eliminating Voluntary & Involuntary Churn

It’s 5x more difficult to acquire a new client than to nurture your existing customer base.To win over a new client, you must locate an ideal target audience, market to their unique pain points, and often spend more time and money on this process.That means when customers leave through voluntary …

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The 18 Best Business Podcasts to Listen to Now  

The 18 Best Business Podcasts to Listen to Now  

Podcasts are perfect for background when you’re working, cleaning, or walking. That makes them awesome resources for learning something new when you don’t have time or attention to read an article. It’s no wonder they’re so popular. As of April 2021, there are 2 million podcasts, amounting to more than …

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How to Set up Google Analytics in 4 Simple Steps

How to Set up Google Analytics in 4 Simple Steps

Quick, how many people visit your website daily? And how much time on average do they spend on your blog? Are they new visitors or returning ones?If you don’t know the answer to these questions, you’re missing out a lot when it comes to tracking your website performance.With Google Analytics, …

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Why Do My Facebook Ads Have Such a High CPM?

Why Do My Facebook Ads Have Such a High CPM?

If your business or organization frequently runs ad campaigns on Facebook, you know all about the CPM.CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.Most Facebook advertisers are …

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The Best Business Books to Scale Your Business In 2021

The Best Business Books to Scale Your Business In 2021

Because we're invested in helping businesses scale, we're focused on early-stage companies and exploring the strategies they use to succeed. So far we’ve talked with founders, marketers, and advisors, who have shared their experiences so that you can learn from them. One question we always ask is about their favorite …

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The 5 Key CMS Features Your Business Needs

The 5 Key CMS Features Your Business Needs

For so many businesses, the key to ensuring successful online marketing is through compelling digital content creation using a dynamic content management system, or CMS. A CMS centralizes your content creation and distribution, so that you can ensure a seamless omnichannel experience while enabling highly-targeted and personalized content to increase …

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Accelerated Mobile Pages (AMP) Impact on SEO

Accelerated Mobile Pages (AMP) Impact on SEO

There are a few things we all know:Google rankings are essential to your business Mobile devices drive the majority of Google's trafficThe on-site experience is important to Google Here is a picture of you after making Google Happy:What is AMP and why does it make Google happy?As more content is …

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