This week’s episode of the Zero to a Million Podcast with Zach Rego features Drew Himel, Founder and CEO of PCR. He shares the genesis of his agency and the early days when they tried to serve any and all clients, and the eventual trimming down and focusing of their …
It’s 5x more difficult to acquire a new client than to nurture your existing customer base.To win over a new client, you must locate an ideal target audience, market to their unique pain points, and often spend more time and money on this process.That means when customers leave through voluntary …
Podcasts are perfect for background when you’re working, cleaning, or walking. That makes them awesome resources for learning something new when you don’t have time or attention to read an article. It’s no wonder they’re so popular. As of April 2021, there are 2 million podcasts, amounting to more than …
Quick, how many people visit your website daily? And how much time on average do they spend on your blog? Are they new visitors or returning ones?If you don’t know the answer to these questions, you’re missing out a lot when it comes to tracking your website performance.With Google Analytics, …
If your business or organization frequently runs ad campaigns on Facebook, you know all about the CPM.CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.Most Facebook advertisers are …
Because we're invested in helping businesses scale, we're focused on early-stage companies and exploring the strategies they use to succeed. So far we’ve talked with founders, marketers, and advisors, who have shared their experiences so that you can learn from them. One question we always ask is about their favorite …
For so many businesses, the key to ensuring successful online marketing is through compelling digital content creation using a dynamic content management system, or CMS. A CMS centralizes your content creation and distribution, so that you can ensure a seamless omnichannel experience while enabling highly-targeted and personalized content to increase …
