Content Marketing


5 Ways to Create Engaging Content for Your Audience

5 Ways to Create Engaging Content for Your Audience

Effective content is widely seen as the foundation of all good marketing. It’s the core business strategy for 72% of marketers; 60% say that it’s important or very important to their marketing strategy, and 56% rely on content engagement data for lead nurturing. When your marketing content hits the right …

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9 Examples of Interactive Content in Action

9 Examples of Interactive Content In Action

You know interactive content is good for your business. It engages visitors, gives them a reason to return, and provides value that static words on the pages like this can’t. But what kind of interactive content should you create? To help you with some inspiration, we asked PR experts and …

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The 5 Types of Blog Posts Every Company Needs

The 5 Types of Blog Posts Every Company Needs

Each month, more than 70 million blog posts are published. That’s a lot of content. Still, only 25% of bloggers say their blog brings them “strong results.”That’s a lot of wasted effort.So how do you make the most of your blog and see strong results? You need to post a …

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How to Write a Whitepaper 101: A Step-by-Step Guide

How to Write a Whitepaper 101: A Step-by-Step Guide

Your content marketing strategy needs to contain a variety of assets, that's just a fact. It allows your organization to reach more users in different mediums or on different platforms, which helps you expand your audience and build more brand awareness. That means when you’re planning content, you should be …

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Zero to a Million, Episode 22: Startup Marketing Trends 2021 Report

Zero to a Million, Episode 22: Startup Marketing Report 2021

This week, VP of Sales and Marketing Zach Rego takes a deep dive into the our Startup Marketing Trends: 2021 Report, talking strategies and report data.Unstack reached out to our partner SAAS companies, startup founders and marketers, entrepreneurs, and more to find out how they are profitably scaling. We asked …

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Long-Tail Keywords: What Every Startup Marketer Needs to Know

Long-Tail Keywords: What Every Startup Marketer Needs to Know

Long-tail keywords are the breadwinners of the SEO world. Targeting these keywords can be a lucrative strategy, especially for smaller businesses having trouble cracking the first page of Google search results—as long as you’re identifying and targeting them effectively. In this guide, I’ll break down how I perform long-tail keyword …

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How to Use Gated Content to Grow Your Business

How to Use Gated Content to Grow Your Business

When I’m explaining my job to people who don’t work in tech or marketing, I cut corners and say I manage a blog at a software company. My parents, for instance, know what a blog is, so it’s quick and easy. They would probably understand editing website copy, and I …

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Zero to a Million, Episode 19: Jackie Hermes , Founder & CEO of Accelity

Zero to a Million, Episode 19: Jackie Hermes , Founder & CEO of Accelity

This week, VP of Sales and Marketing Zach Rego talks with Jackie Hermes, founder & CEO of Accelity, about personal branding on LinkedIn and its incredible potential business impact.After starting her career in Milwaukee working in sales and marketing, Jackie moved into freelance consulting roles where she developed her skills …

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7 Ways to Convert Blog Traffic Into More Trials

7 Ways to Convert Blog Traffic Into More Trials

Have you ever thought that your blog could bring more leads and sales for your SaaS business? When you’re investing a lot of effort into writing content for your SaaS blog, you want it to become a revenue-generating machine. However, after some time you could notice that the incoming traffic …

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7 Tips for Successful Ebook Marketing

7 Tips for Successful Ebook Marketing

Ebooks are great marketing tools for establishing your brand’s authority, sharing your expertise with your community, and generating leads. But you need to make sure you have a plan for promoting your offer so that you can attract and convert visitors.That’s why today, we’re sharing seven tips for successful ebook …

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