Cassandra Highbridge

Cassandra Highbridge


The Power of Social Proof in eCommerce Marketing 

The Power of Social Proof in eCommerce Marketing

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Albert Matheny, CEO at Promix. Creating a natural supplements nutrition brand was a natural evolution for Albert.He has been an athlete his entire life and has a keen understanding of the importance of nutrition in …

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7 Stores for Shopify Inspiration 

7 Stores for Shopify Inspiration 

Source: Femmelyne2,297 million active websites are using Shopify in 2021. With so many stores it's more important then ever to have a unique, easy to use website. To give you some inspiration, we reached out to eCommerce agencies to find out what they consider to be the top Shopify stores …

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The Importance of Market Research for Product Development

The Importance of Market Research for Product Development

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Laura and Kelly Moffat, Founders of Kirrin Finch. Coming from non-fashion backgrounds was not a deterrent to Kirrin Finch's founders as they were determined to create high quality fashion for a specific segment of the …

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13 Strategies for a Successful Shopify Store

13 Strategies for a Successful Shopify Store

What makes a great Shopify site and why?To help e-commerce store owners we spoke with agencies and e-commerce experts and asked them this question to find out strategies you can use to create a standout website. Experience, Branding, & ProofsExperience: From basic functions to the checkout process, the customer's journey …

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How to Follow Market Demand to Scale Online and in Stores

How to Follow Market Demand to Scale Online and in Stores

SHOW SUMMARYThis week’s episode of the Zero to a Million Podcast with Zach Rego features Melissa Tavss, Founder of Tipsy Scoop, a liquor-infused ice cream. Melissa shares the birth of her brand through a passion for ice cream.She began experimenting with alcohol and fell in love with the vanilla bean …

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The Best Klaviyo Landing Page Ideas To Improve Email Marketing 

The Best Klaviyo Landing Page Ideas To Improve Email Marketin

Can you make landing pages with Klaviyo?Klaviyo is an email marketing service provider and not a landing page provider/builder therefore you cannot build a landing page within their platform. What you can do is add a page to your website or find a third-party landing site provider, such as Unstack, …

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Scaling Email Marketing and Preparing for iOS15

Scaling Email Marketing and Preparing for iOS15

SHOW SUMMARY This week’s episode of the Zero to a Million Podcast with Zach Rego features Phillip Rivers, Founder and CEO of Tetra Marketing. Email marketing is critical to capture leads and create buyer personas for segmentation. It does not have to perfect and smaller companies should not shy away …

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