Martha Kendall Custard

Martha Kendall Custard

Martha Kendall is a freelance B2B SaaS writer who loves creating strategic blog posts that drive traffic and convert. When she’s not writing, you can find her snuggling with her fluffy cats and reading books. Find her on Instagram @marthakendallwrites.


The Ultimate Guide to Headless Commerce: Everything You Need to Know Before You Go Headless

The Ultimate Guide to Headless Commerce: Everything You Need to Know

In the eCommerce realm, 2020 will forever be remembered as the year of headless commerce. After dreams of modern microservices architecture for almost a decade, headless commerce finally took online retailers by storm in 2020.61% of eCommerce executives said they would leverage headless commerce in 2020, and the commerce strategy …

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Top eCommerce Personalization Trends in 2021  

Top eCommerce Personalization Trends in 2021  

You might be a seasoned pro when it comes to personalizing your digital marketing content, but have you considered personalizing your customers’ eCommerce experience? A generic shopping experience can adversely affect your eCommerce business. 74% of customers report frustration when faced with website content that isn’t personalized, and a whopping …

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Landing Page Optimization 101: A Free eCommerce Guide

Landing Page Optimization 101: A Free eCommerce Guide

If every element on your landing page isn’t there to drive conversions, this is the post for you. Landing page optimization is the process of enhancing every element on your landing page to boost conversions.We aren’t talking about redesigning your landing page based on assumptions-- the elemental changes made through …

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How to see Shopify cart abandonment and Improve Conversion Rate 

How to see Shopify cart abandonment and Improve Conversion Rate 

About ¾ of shoppers abandon their shopping carts without making a purchase. While Shopify cart abandonment is normal, we can’t blame you for wanting to convert that big chunk of indecisive online shoppers.The first step to improving your Shopify cart abandonment rate is learning how to view your abandoned carts …

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6 Ecommerce Marketing Strategies To Scale 

6 Ecommerce Marketing Strategies To Scale 

As of 2021’s first quarter ecommerce sales make up 13.6% of all US retail sales. There’s never been a better time to get a slice of the ecommerce pie. If you’re looking to scale your ecommerce marketing strategies to get more customers, this is the blog post for you. Paid …

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Sustainable Marketing: What It Is, Why It Matters, & How to Get It Right 

Sustainable Marketing: What It Is, Why It Matters, & How to Get It Right 

The traditional way of doing business isn’t exactly kind to the environment. As climate change progresses, consumers are finding it harder to look away from their favorite companies’ environmental impact. With that being said, it’s time to take a look at how your company is affecting the environment. As consumers …

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The Only 9 Social Media Metrics You Need

The Only 9 Social Media Metrics You Need

Social media marketing might look like nothing but pretty pictures and quirky captions on the surface, but dig a little deeper and you’ll be amazed at the strategy behind the content brands put out. And that strategy pays off. Over 130 million users engage with shopping posts every month on …

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