This week, VP of Sales and Marketing Zach Rego talks with Brett McHale, co-founder of Ucentric.
Brett shares with us his background and how he and his company Ucentric solve problems and challenges that SAAS companies face when going through product-led growth to upselling free trials, engaging with customers, and getting adoption on features.
Brett McHale started his professional career in 2014 as a marketing intern at a Boston-based WordStream, a SaaS platform that helps businesses manage online advertising. Brett took advantage of working on the small team, and he started picking up paid Twitter & Facebook ads and other opportunities, which allowed him to eventually start managing all of the paid media channels.
After WordStream, McHale started consulting on paid marketing for SaaS businesses. Brett quickly realized that, although these SAAS/B2B companies are different, they all run into the same conflict: They all someway or another run into this disconnect between marketing, sales, and the product team. That's why he founded Ucentric with Drake McCabe in 2018.
Brett & Drake realized that In-app notifications are important to stay connected to your customer to reduce churn. You can help to provide what you believe is the best experience to onboard customers.