B2B


The ultimate guide to SaaS lead generation

The ultimate guide to SaaS lead generation

Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …

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The ultimate guide to SaaS lead generation

The ultimate guide to SaaS lead generation

Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …

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7 Cloud-Based Tools For Digital Businesses

7 Cloud-Based Tools For Digital Businesses

If you’re running a business, you know that the best recommendations rarely come from ads—they come from people in your network, people you trust, and other people, well, doing the work.That’s why we asked business owners, experienced marketers, and tech experts for the best cloud-based tools to help you grow …

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How to prepare for the launch of your SaaS platform

How to prepare for the launch of your SaaS platform

This week, VP of Sales and Marketing Zach Rego talks with Jessica Meher, CEO and co-founder of Wonderment, about how to prepare to launch your SaaS platform effectively. You can listen on Apple or Spotify now.Growing up with an art background, Jess thought her super power was going to be …

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How to Build and Test a Minimum Viable Product (MVP)

How to Build and Test a Minimum Viable Product (MVP)

This week, VP of Sales and Marketing Zach Rego talks with Aram Melkoumov, Co-Founder and CEO of Crowdlinker, about building a proof of concept, launching an MVP, and validating products. You can listen on Apple or Spotify now.After graduating college, he started an ecommerce company as his first entrepreneurial venture. …

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INSIDE: Our 2021 Report on Startup Marketing Trends

Inside Our 2021 Report on Startup Marketing Trends

This week, VP of Sales and Marketing Zach Rego takes a deep dive into our Startup Marketing Trends: 2021 Report, talking strategies and report data.Unstack reached out to our partner SAAS companies, startup founders and marketers, entrepreneurs, and more to find out how they are profitably scaling. We asked about …

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Using Content to Acquire Your First 100 Customers

Using Content to Acquire Your First 100 Customers

This week, VP of Sales and Marketing Zach Rego talks with Nikhil Aitharaju, co-founder of Topic, about how you can use content to acquire your first 100 customers.In 2012, Nikhil and his college classmate started their entrepreneurial journeys with no idea on how to scale business. Writing blog posts to …

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The Business Impact of Building a Personal Brand on LinkedIn

The Business Impact of Building a Personal Brand on LinkedIn

This week, VP of Sales and Marketing Zach Rego talks with Jackie Hermes, founder & CEO of Accelity, about personal branding on LinkedIn and its incredible potential business impact.After starting her career in Milwaukee working in sales and marketing, Jackie moved into freelance consulting roles where she developed her skills …

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6 Things Your B2B Website Needs

6 Things Your B2B Website Needs

Websites are key in gaining enough customer engagement and broader recognition to establish a brand, especially for B2B companies. But what does it take to create a B2B website that performs?The key to a good B2B website is presenting your business in a concise but eye-catching way. You need to …

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6 B2B Copywriting Mistakes You Need to Avoid

6 B2B Copywriting Mistakes You Need to Avoid

Copywriting mistakes are the worst when you can’t undo them. I might go in and adjust the copy on a landing page or fix a typo that I noticed in a CTA button. But I still cringe thinking of jokes that fell flat in email subject lines or stray punctuation …

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