Using Content to Acquire Your First 100 Customers

by Carter Deken February 17th, 2021

This week, VP of Sales and Marketing Zach Rego talks with Nikhil Aitharaju, co-founder of Topic, about how you can use content to acquire your first 100 customers.

In 2012, Nikhil and his college classmate started their entrepreneurial journeys with no idea on how to scale business. Writing blog posts to engage with social media and creating landing pages using popular keyword searches was just one of many steps in scaling.

In this episode, Nikhil explains that working closely on a single niche and going above and beyond for your beginning customers really helps you understand customer needs. Nikhil shares how to find and use these opportunities to focus particular needs in today's competitive market.

Listen to the episode for the whole conversation. For more tips for starting and launching your business, be sure to subscribe to the podcast on Apple or Spotify today!

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