What is one trust symbol to include on product and landing pages to boost ecommerce conversion rates?
To help you choose trust symbols to include on your product and landing pages, we asked marketing experts and small business owners this question for their best recommendations. From embedding third-party reviews to advertising free returns and exchanges, there are several suggestions that may help you boost ecommerce conversion rates on your website.
Here are 10 trust symbols to include on product and landing pages:
- Embed Third-Party Reviews
- Include Email and Contact Information
- Offer a Lifetime Warranty for Long Product Lifespans
- Post Publications You’re Featured in
- Show Affiliate Programs and Partnerships
- Include Social Media Profiles
- Insert Logos from Businesses Who've Used Your Services
- Post Your Security Symbols
- Embed Seals From Trusted Organizations
- Advertise Free Returns and Exchanges
Embed Third-Party Reviews
Embedding reviews from third-party sites is one way to boost ecommerce conversion rates. Consumers tend to be skeptical about reviews written on a company's platform since these can be more easily manipulated by the organization. However, sharing reviews from a neutral platform can convince potential customers that your site is dependable and high-quality and can help visitors feel more confident about making a purchase.
Tasia Duske, Museum Hack
Include Email and Contact Information
You need to make yourself accessible to your visitors, and having email and contact information on your landing or product pages promotes that. It shows you are real and within reach. Potential customers will be reassured that if anything goes wrong, they know how to get in touch. By including contact info on every page, you can build trust with clients, and that goes a long way.
Vanessa Molica, The Lash Professional
Offer a Lifetime Warranty for Long Product Lifespans
If you sell products with a long product lifespan, like mattresses or cars, you can create trust symbols with lifetime warranties on every product page. It puts customers at ease that if something goes wrong with their product, they won’t be out thousands of dollars for a new replacement. Lifetime warranties aren’t always the right answer, but when people are paying $1000+, you want to give them the security of a product replacement if they find it defective.
Stephen Light, Nolah Mattress
Post Publications You’re Featured in
Many businesses try to enhance their SEO through authority, meaning they offer their expertise to various outlets to activate those Google algorithms, however, authority can also be used as an effective trust symbol to encourage conversions for a landing page. There are many credible publications touching upon a multitude of industries, and having any part of your business referenced in them, or even better, having them publish your byline article, can create instant credibility and confidence with your visitors.
By posting these publications on your landing page, along with links to where you are referenced in them, you can establish trust that your products are of the highest quality, as well as further establish your authority for SEO purposes. Using byline articles or your business’s references in credible publications on your landing page, provides customer insight and the confidence that you are a go-source in your marketspace as well as the incentive to move to conversion.
Yuvi Alpert, Noémie
Show Affiliate Programs and Partnerships
Showing who you're working with or have affiliate relationships with can build a lot of trust between you and potential customers. It's nice for them to see that you're not going it alone and that you are working with others. It's even better if you're partnered with companies or organizations they're familiar with. The more affiliate programs and partnerships you can boast of, the better the chances are that you can convert unique visits into sales.
Michelle Conarty, Lily and Llama
Include Social Media Profiles
Most brands should have an active presence on the major social media platforms, such as LinkedIn, Twitter, and Facebook. Customers and prospects, in my opinion, expect to see you at these locations, and if you aren't, they will question why. I believe that using these trust symbols on product and landing pages will significantly increase ecommerce conversion rates.
Jay Bats, ContentBASE
Insert Logos From Businesses Who've Used Your Services
In today's oversaturated market, business leaders need to do everything they can to stand out from their competition. By highlighting any high-profile companies who have used your services, you can develop stronger consumer trust in your brand. This is especially important for B2B companies.
When trying to boost conversion rates, you need to take advantage of who has been using your products and services, and leverage that by using it as proof-of-quality. Getting a stamp-of-approval from a well-known brand in your industry can help your build and diversify your audience. If you have never done business with a high-profile company, try sending out samples of your products and services to different businesses to start building that consumer-base for your business.
Nick Drewe, Wethrift
Post Your Security Symbols
Security badges or seals are a great way to promote trust in your brand, indicating that your check-out process is secure and is verified by a trusted third party. Customers are more likely to shop on your e-commerce site when they know that their credit card information is safe with you. You can purchase these badges from companies like Verisign or McAfee once you meet their requirements and place them on your landing page. They will help earn your customer's trust from the first moment they visit your page.
Ouriel Lemmel, WinIt
Embed Seals From Trusted Organizations
Include logos of organizations that have certified you as trustworthy, or seals from organizations that attest to your commitment to high standards. For instance, a Better Business Bureau logo and a Google Trusted Store badge are some of the most trusted logos in e-commerce. Moreover, include logos of your green business certifications, such as from the Green Business Bureau or LEED, to signal to your customers that you are a sustainable brand.
Add such logos to the homepage below the fold and on each product page; include them in a pop-up window; or use them on your landing pages when you have a sale going on. The more you can demonstrate to your customers that your brand is trustworthy, the more likely they are to buy from you.
Farnam Elyasof, FlexSuits
Advertise Free Returns and Exchanges
Customers would love to have the option to freely return the product they purchase or ask for an exchange in case of a factory defect or unmet expectations. You can use this opportunity to gain your customers' confidence by incorporating a trust badge that highlights free return and exchange. You may put it on your site's landing pages or display it during the 'Add to Cart' and 'Checkout' processes. A 14-day trial works most of the time. Offering free returns and exchanges gives the customers an impression that you value their experience and satisfaction above everything else.
Jake Smith, Absolute Reg