marketing


Landing Page Fundamentals for eCommerce

Landing Page Fundamentals for eCommerce

Use landing pages to grow your business. Creating a landing page is an indispensable way of optimizing your website to drive traffic and increase sales and conversions.The catch? You need to create killer landing pages to cash in on that performance. That means effectively conveying your message and compelling your …

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Zero to a Million, Episode 39: Parker Stevenson, Co-Owner of Evolved Finance

Zero to a Million, Episode 39: Parker Stevenson

This week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.Parker starts the discussion off giving credit to his business partner Corey Whitaker, who really had the foresight to get …

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7 Essential Marketing Metrics You Need to Track

7 Essential Marketing Metrics You Need to Track

The shift toward digital marketing arms marketers with more data than they’ll ever need to make campaign decisions. We no longer need to make marketing decisions based on intuition alone.This data overload has presented another challenge, however. With so many metrics available to us, how do we choose what to …

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Zero to a Million, Episode 38: Jeff Chastain, Host of the Building to Scale Podcast

Zero to a Million, Episode 38: Jeff Chastain

This week, VP of Sales and Marketing Zach Rego talks with Jeff Chastain, Host of the Building to Scale Podcast about the 4 key pillars to scaling your business. You can listen on Apple or Spotify now.After being in the corporate business world for 6 years, Jeff became tired of …

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Zero to a Million, Episode 37: Scott Clary, Host of Success Story Podcast

Zero to a Million, Episode 37: Scott Clary

This week, VP of Sales and Marketing Zach Rego talks with Scott Clary, Host of Success Story Podcast about launching and scaling your startup sales organization. You can listen on Apple or Spotify now.In addition to the podcast, Clary's background is in leading sales and marketing. He started in a …

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Zero to a Million, Episode 36: Rachel Ten Brink of DYPER, TechStars, Day One

Zero to a Million, Episode 36: Rachel Ten Brink

This week, VP of Sales and Marketing Zach Rego talks with Rachel Ten Brink of DYPER, TechStars, and Day One about scaling to 500k customers. You can listen on Apple or Spotify now.Rachel's an expert at building billion dollar brands including L'Oréal, Bacardi, and Elizabeth Arden, Inc. She found that …

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Zero to a Million, Episode 35: Allison Byers, Founder & CEO of Scroobious

Zero to a Million, Episode 35: Allison Byers, CEO of Scroobious

This week, VP of Sales and Marketing Zach Rego talks with Allison Byers, Founder & CEO of Scroobious about the best strategies to find and pitch your products to Investors. You can listen on Apple or Spotify now.Allison's background includes management consulting, and advising Google on strategies and marketing. She's …

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Zero to a Million, Episode 33: Jeff Coyle, Co-Founder of MarketMuse

Zero to a Million, Episode 33: Jeff Coyle, MarketMuse

This week, VP of Sales and Marketing Zach Rego talks with Jeff Coyle, CEO and founder of MarketMuse, about how to create and scale your content strategy. You can listen on Apple or Spotify now.Jeff studied computer science, and UI at Georgia Institute of Technology. He interned at KnowledgeStorm, where …

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Zero to a Million, Episode 24: Ralph Folz, Startup Investor

Zero to a Million, Episode 24: Ralph Folz

This week, VP of Sales and Marketing Zach Rego talks with Ralph Folz, an experienced entrepreneur, board director, and startup investor based in Boston. Ralph shares his journey, why he's passionate about working with startups, and what he looks for when he's investing in companies.Ready to listen? be sure to …

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Zero to a Million, Episode 23: Nathan Latka, CEO of Founderpath

Zero to a Million, Episode 23: Nathan Latka, CEO of Founderpath

This week, VP of Sales and Marketing Zach Rego talks with Nathan Latka, CEO of Founderpath about strategies he uses to help grow his podcast and business.Nathan started a business called Heyo when he was 19, he received an email from an investor that offered a large sum of money …

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