marketing


6 Most Common Mistakes in A/B Testing

6 most common mistakes in A/B testing

In data-driven organizations, decision-makers, be it a marketing manager or even a C-level executive, expect numbers and solid proof that a suggested change will work. This is because changing a key page or app element that's working well can easily kill your company's sales and revenue. That’s why A/B tests …

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Best Ways to Master Every Customer Interaction

Best Ways to Master Every Customer Interaction

What Is Customer Interaction?Customer interaction refers to how a business communicates with a customer. Specifically, it deals with how effectively a business is able to meet the needs of buyers through the supply of a product or service.1. Empathy Is Key to Having Incredibly Customer InteractionsCustomer interaction etiquette comes down …

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The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques

The Ultimate Roadmap to Fuel Your Business Growth with These Simple TikTok Marketing Techniques

TikTok is the fastest growing social media platform and rapidly becoming the platform of choice for the younger generations.With a largely Gen Z audience, followed by a good portion of millennials, TikTok is a great way for brands to tap into a younger market and gain valuable attention and engagement. …

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8 Easy A/B Testing Ideas to Try in 2022

8 Easy A/B Testing Ideas to Try in 2022

No matter if you are working for an established company or a startup, A/B testing can help you achieve more with all your marketing activities and reach your core KPIs faster. Have you already made A/B testing one of your core activities for the following quarter or year? I bet …

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How to Build a Reliable Facebook Video Ads Campaign that Delivers Results

How to Build a Reliable Facebook Video Ads Campaign that Delivers Results

Facebook ads are among the most valuable assets you can rely on to reach customers on social media. Each year, Facebook videos are progressively transforming from a mere trendy feature to an effective strategy to reach and engage with new audiences, generate conversions, and build brand awareness!Marketers and business owners …

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5 Ways Influencer Marketing Can Help Online Sales

5 Ways Influencer Marketing Can Help Online Sales

Image credit: PexelsCompanies around the world are constantly searching for the most effective ways to increase sales and brand recognition. Thus, they invest in different marketing channels: optimize their websites, send out email newsletters, launch targeted ads, etc.One of the recent trends in business development is also involving influencers in …

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How to Use Owned Data to Scale Ecommerce Marketing

How to use owned data to scale Ecommerce Marketing

This Week, VP of Sales and Marketing Zach Rego talks with Andrew Bialecki, CEO of Klaviyo about how you can use owned data to successfully scale eCommerce marketing.Andrew created Klaviyo with his co-founder back in 2012 with the goal of wanting to give customers a way to track customers in …

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How to build urgency for your Black Friday promotions 

How to build urgency for your Black Friday promotions

This Week, VP of Sales and Marketing Zach Rego talks with Jack Born, founder of Deadline Funnel about how he builds anticipation and urgency when promoting for Black Friday. Listen to this weeks episode on Apple or Spotify now.Jack worked with Perry Marshall and his team while running his own …

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Accelerate SaaS growth with partnerships

Accelerating SaaS growth with partnerships

accelerate-saas-growth-with-partnerships

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How Live Chat can Increase Your Website Conversion Rate

How Live Chat can Increase Your Website Conversion Rate

We all know that website conversion rate plays an important role in increasing profit. If you are focusing on improving conversion rates you will be getting more buyers for your business. To turn the maximum number of readers and people who visit your website into potential customers you have to …

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