Here's what you should know when it comes to social media marketing: It is a marathon. Not a sprint. Sure, you want to turn social media followers into paying clients or customers. However, what you do today can impact your business' social media presence in the long run.As such, you …
How does your brand use social media?To help your brand figure out how to use social media to advance its marketing goals, we asked PR experts and business leaders this question for their best ideas and examples. From highlighting exciting initiatives to personal brand development, there are several ways your …
LinkedIn turns 18 in 2021. Over the years, LinkedIn has evolved from a platform to find and list jobs to being a full-blown business social media platform. Today, LinkedIn boasts a user base that includes close to 740 million professionals coming from all walks of life and all sorts of …
If your business or organization frequently runs ad campaigns on Facebook, you know all about the CPM.CPM stands for cost per thousand impressions, and as you track this important metric, you want it to be as low as it can go in order to ensure good ROI.Most Facebook advertisers are …
Your presence on social media plays a critical role in your success today. Even when you have an awesome website with unique content and offers, you still need to find a way to market it so that people buy from your brand. Social media can form a bridge that makes …
The secret to generating more leads, attracting more customers and growing your business in 2021 has little to do with marketing your company. Don’t get me wrong, your company is awesome. But what really resonates with your audience is the story you tell through your personal brand. Building your personal …
