14 Things To Include on a Thank You Page

by Brett Farmiloe April 14th, 2022
14 Things To Include on a Thank You Page

What is one thing to include on a thank you page?

To help you decide what to include on your thank you page, we asked marketing experts and small business owners this question for their best tips. From providing links to your social media pages to making contact details readily available, there are several recommendations that may help you decide what to add to your thank you page in the future.

Here are fourteen things to include on a thank you page:

  • Provide Links to Your Social Media Pages
  • Insert Special Offers and Discounts
  • Add Incentivized Referrals
  • Include Customer Testimonials
  • Create a Thank You Video
  • Write Your Company Mission and Current Vision
  • Leave Feedback Opportunities
  • Include an "As Featured In" Section
  • Install Codes to Track Lead Conversion
  • Inform Customers
  • Provide a Call to Action
  • Upsell Additional Products or Services 
  • Include a "Recommended Resources" Section
  • Make Contact Details Readily Available

Think of your website as the foundation of your relationship with your clients. It's only the first step, but once they make it to the Thank You page, they're ready for more. You need to give it to them, in the form of links to your various social media pages on your Thank You page. Encourage them to connect with you on Instagram, Twitter, and Facebook from your Thank You page, and you'll thank yourself later.

Alisha Taylor, Alisha Taylor Interiors

Insert Special Offers and Discounts

What better way to say “Thank You!” than by offering new customers special offers and discounts? You can show how deeply you appreciate your visitors' deepened relationships with you by providing them with something they can't get anywhere else. Include both a special offer and a discount, so they don't think it's a one-time deal. You're setting yourself up for repeat customers who make multiple purchases if you do this.

Nataly Vanunu, Boho Magic

Add Incentivized Referrals

The Thank You page is the perfect spot to ask your customers for referrals. Customers are more likely to make a referral after having made a purchase because it means that they were convinced enough that they got a good deal. If you can, incentivize customer referrals to encourage repeat conversion. This is an opportunity to increase your conversion goal, while also making a move towards customer retention.

Jason White, All About Gardening

Include Customer Testimonials

Include customer testimonials. These reviews can ensure the consumer that they made the right purchase and gets them excited to receive it. Regardless of the content type, whether it's through email or the website, or even a handout, it increases customer retention and loyalty. Buyers can also use these testimonials to refer friends and families and spread awareness to the brand.

Corey Ashton Walters, Here

Create a Thank You Video

Go one step further than just words on a screen thanking the customer and actually saying thank you! You can do this in the form of a short video. A video adds a human touch and reminds the customer that there's a team of people that have put in the work and are truly appreciative of a customer's engagement. A thank you video is also unexpected, so it will help you stand out in a customer's memory and start to build trust and familiarity.

Mark Pierce, Cloud Peak Law Group

Write Your Company Mission and Current Vision

Every thank you page on a website needs to have the company mission statement and the current vision that the business has. This captures every visitor and potential customer into knowing what to expect and the why behind your company. It gives more insight into what the business stands for.

Daniel Tejada, Straight Up Growth

Leave Feedback Opportunities

We like to leave feedback opportunities and our contact numbers on thank-you pages. Putting in an interactive CTA along with our appreciation messaging motivates customers to continue interacting with our business. In general, when a business leaves survey options on a customer thanks message, customers are more likely to leave invaluable feedback for their service. Sometimes, though, our members leave feedback just to show their appreciation for our service. We always want to plant our best foot forward when it comes to our customer service capacity. Showcase your receptiveness while leveraging customer feedback to make the most of your thank-you pages.

Laura Berg, Kong Club

"Thank You" pages serve a number of purposes beyond expressing gratitude. They should guide the lead's next steps, feed them with more information, and most importantly, fortify the credibility of your brand. One of the best ways to demonstrate brand authority is to include an "As Featured In" section. This is a small banner which showcases the brands that you've worked with in the past. It's a form of social proof which makes leads feel more comfortable doing business with you. 

For example, if you've been featured in Forbes, CNN, or The New York Times, you can leverage the existing authority of these major media outlets by including their logos on your website. This shows that you're a credible expert, which encourages leads to put their trust in you and become fully-fledged customers. After all, when you have household names vouching for your legitimacy, your brand is more immediately recognized as an industry leader and source of truth.

Patrick Casey, Felix

Install Codes to Track Lead Conversion

A smart website developer includes codes to track how many users land on the thank you page because anyone that reaches that page is a successful conversion. It's practically common sense for a thank you page to include links to social media channels and back to the website home page, but some forget that even though there's no content on a thank you page, there are important analytics to be gathered.

Anyone that reaches the thank you page has engaged with the business in a significant way, whether that be a purchase, donation, or subscription, so tracking who lands there is one of the best ways to understand the performance of your site. Google analytic tracking codes can be inserted into the thank you page HTML, giving deeper insight into a website's lead conversion trends.

Jaymee Messler, The Gaming Society

Inform Customers

Thank your customers with clarity. Your thank you page should include a confirmation of their purchase, potentially with the name of the purchased item, and an explanation of the next steps. Let your customer know that you sent a confirmation email, and show them how to track their purchase. When customers spend their money, it demonstrates their trust in your brand. Reward them with a clear, informative thank you.

Ankur Goyal, Coterie

Provide a Call to Action

Your thank you page is prime real estate, so we always include a call to action to the next action we want people to take on that page. We've found those CTAs have really high conversion rates because people actually read them. Sometimes, the call to action is as simple as asking people to join our free community, while other times it might be to attend a webinar. It doesn't matter what stage of our funnel, we always include a call to action on our thank you page.

Bobby Klinck, BobbyKlinck.com

Upsell Additional Products or Services

The thank-you page can be a great way to increase your AOV (average order value) by adding in a 'post-purchase' upsell opportunity. When a prospect has made the decision to purchase your product/service, you have already done all the hard work and they are in the buying mode. Try to upsell them an additional unit of what they purchased or test upselling complementary products/services.

Ross Kernez, Health Plan One

One of the best ways to keep customers involved in your company's ecosystem is by giving them access to as many of your resources as possible. For example, if you offer a free workbook, discovery call, or product demo, you can share these options with the customer once they reach the "Thank You" page. That way, they won't drop out of the funnel once they buy what they were originally looking for. Instead, they'll expand their involvement with your company into other areas that they may not have considered.

A customer might purchase your flagship service without knowing about your secondary offers. Bringing those offers to the customers' attention shows them your full servicing potential and guides them towards making another purchase. This builds trust and increases the overall 'customer lifetime value' (CLTV) of your clientele. Even if this practice doesn't lead to a new sale, it can still strengthen your market positioning and establish you as an authority in your field.

Aaron Gray, NO-BS Marketplace

Make Contact Details Readily Available

Always provide contact details on your thank you page. Sometimes, customers input the incorrect information into the order form – a typical mishap is ordering the wrong size. Your business should be readily available to remedy any mistakes the customer might have made while ordering. Build trust with customers by providing a straightforward customer service experience.

Breanne Millette, BISOULOVELY

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