How to create and scale your content strategy

by Carter Deken May 19th, 2021

This week, VP of Sales and Marketing Zach Rego talks with Jeff Coyle, CEO and founder of MarketMuse, about how to create and scale your content strategy. You can listen on  Apple or Spotify now.

Jeff studied computer science, and UI at Georgia Institute of Technology. He interned at KnowledgeStorm, where he focused on lead generation, SEO, and content strategy. He created a machine that generated leads at very high volume, but he had never worked with editors and content strategists, and subject matter experts. He spent the next 6 years at KnowledgeStorm focusing on workflows, learning about writing content, and all of the pain that goes along with having bad processes and efficiencies.

Through all of his time there learning and creating topic modeling exercises that took 30-40 hours for one topic to be created, he met his now co-founder Aki Balogh who had created an AI that could create these in two minutes. Fast forward nine month's later, he and Aki were the founders of MarketMuse.

Listen to the podcast to find out more about Jeff's journey and even more knowledge and backstory. For more tips for starting and launching your business, be sure to subscribe to the podcast on Apple or Spotify today.

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