Strategy


Landing Page Fundamentals for eCommerce

Landing Page Fundamentals for eCommerce

Use landing pages to grow your business. Creating a landing page is an indispensable way of optimizing your website to drive traffic and increase sales and conversions.The catch? You need to create killer landing pages to cash in on that performance. That means effectively conveying your message and compelling your …

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How to Avoid Losing Monthly Recurring Revenue by Eliminating Voluntary & Involuntary Churn

How to Avoid Losing Monthly Recurring Revenue by Eliminating Voluntary & Involuntary Churn

It’s 5x more difficult to acquire a new client than to nurture your existing customer base.To win over a new client, you must locate an ideal target audience, market to their unique pain points, and often spend more time and money on this process.That means when customers leave through voluntary …

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 Why Scriptwriting Is The Key To The Ultimate Success Of Your Video Marketing 

 Why Scriptwriting Is The Key To The Ultimate Success Of Your Video Marketing 

There’s a good reason behind why videos are rapidly dominating the marketing world. They are known to increase site traffic, lead generation, and brand awareness, with 88% of marketers reporting a positive ROI from creating them. These are all of the things that a solid piece of marketing content should …

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How to Integrate Video To Your SEO Marketing Strategy

How to Integrate Video To Your SEO Marketing Strategy

People all over the world are using search engines to look for the kinds of products and services your business provides. The process of search engine optimization (SEO) is implemented by professional digital marketers to get your web pages to show up on search engine results pages (SERPs) for those …

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8 Personal Brand Examples to Learn From (& Copy!) 

8 Personal Brand Examples to Learn From (& Copy!) 

Personal branding is kind of like getting ready for work. Business casual with a dash of personality. Getting intentional with your personal branding online can do a lot more for your career than a brightly colored shoe or a funky pair of earrings, though. What is personal branding? Personal branding …

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Zero to a Million, Episode 39: Parker Stevenson, Co-Owner of Evolved Finance

Zero to a Million, Episode 39: Parker Stevenson

This week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.Parker starts the discussion off giving credit to his business partner Corey Whitaker, who really had the foresight to get …

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7 Essential Marketing Metrics You Need to Track

7 Essential Marketing Metrics You Need to Track

The shift toward digital marketing arms marketers with more data than they’ll ever need to make campaign decisions. We no longer need to make marketing decisions based on intuition alone.This data overload has presented another challenge, however. With so many metrics available to us, how do we choose what to …

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Zero to a Million, Episode 38: Jeff Chastain, Host of the Building to Scale Podcast

Zero to a Million, Episode 38: Jeff Chastain

This week, VP of Sales and Marketing Zach Rego talks with Jeff Chastain, Host of the Building to Scale Podcast about the 4 key pillars to scaling your business. You can listen on Apple or Spotify now.After being in the corporate business world for 6 years, Jeff became tired of …

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The ultimate guide to SaaS lead generation

The ultimate guide to SaaS lead generation

Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …

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The ultimate guide to SaaS lead generation

The ultimate guide to SaaS lead generation

Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …

Continue reading