High bounce rates can be a critical reason for the failure of an eCommerce store. The goal of an eCommerce store is to sell things online, and if visitors are landing on the site's homepage or a product page without visiting another page, then they aren't buying, which is a significant problem for the store owner.
This Week, VP of Sales and Marketing Zach Rego talks with Andrew Bialecki, CEO of Klaviyo about how you can use owned data to successfully scale eCommerce marketing.Andrew created Klaviyo with his co-founder back in 2012 with the goal of wanting to give customers a way to track customers in …
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Business and Marketing Wisdom to Scale Your Agency
This week, VP of Sales and Marketing Zach Rego talks with Steve Wiideman, President of Wiideman Consulting Group, about strategies for marketing and SEO. You can listen on Apple or Spotify now.Steve has been in the digital marketing industry for 22 years, starting as a webmaster building websites back in …
People all over the world are using search engines to look for the kinds of products and services your business provides. The process of search engine optimization (SEO) is implemented by professional digital marketers to get your web pages to show up on search engine results pages (SERPs) for those …
This week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.Parker starts the discussion off giving credit to his business partner Corey Whitaker, who really had the foresight to get …
This blog post covers crucial SEO tips to improve your video's visibility.
With increased online activity over the last year, there has been a lot of buzz around the security of websites, privacy issues, and sensitive data protection of internet users. With rising awareness among the users and at the same time Google associating so much of importance to the security of …
Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …
