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How to Manage Facebook Ads with Changes to iOS14

Zero to a Million: How to Manage Facebook Ads with Changes to iOS

This week’s episode of the Zero to a Million Podcast with Zach Rego features Antoine Gagné, Founder & CEO at J7 Media. The release of iOS14 brought a massive change to the effectiveness of Facebook ads. By prompting users to opt out of data tracking, CPM numbers began to reflect …

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How to build urgency for your Black Friday promotions 

How to build urgency for your Black Friday promotions

This Week, VP of Sales and Marketing Zach Rego talks with Jack Born, founder of Deadline Funnel about how he builds anticipation and urgency when promoting for Black Friday. Listen to this weeks episode on Apple or Spotify now.Jack worked with Perry Marshall and his team while running his own …

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SEO Strategies from an SEO Vet

SEO Strategies from an SEO Vet

This week, VP of Sales and Marketing Zach Rego talks with Steve Wiideman, President of Wiideman Consulting Group, about strategies for marketing and SEO. You can listen on Apple or Spotify now.Steve has been in the digital marketing industry for 22 years, starting as a webmaster building websites back in …

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Finding Harmony: Scaling a Startup and Balancing the Budget

Finding Harmony: Scaling a Startup and Balancing the Budget

This week, VP of Sales and Marketing Zach Rego talks with Parker Stevenson, Co-Owner of Evolved Finance about managing startups finances while scaling. You can listen on Apple or Spotify now.Parker starts the discussion off giving credit to his business partner Corey Whitaker, who really had the foresight to get …

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The ultimate guide to SaaS lead generation

The ultimate guide to SaaS lead generation

Unlike many business terms, "SaaS" has a definite birth date, which is - 23 September 1985. Now, in 2021 the “software as a service” niche experiences one of the highest competition levels ever. What to say - in 2020, the estimate of just Martech solutions' quantity on the market has …

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Launching a Startup-Ready Sales Organization

Launching a Startup-Ready Sales Organization

This week, VP of Sales and Marketing Zach Rego talks with Scott Clary, Host of Success Story Podcast about launching and scaling your startup sales organization. You can listen on Apple or Spotify now.In addition to the podcast, Clary's background is in leading sales and marketing. He started in a …

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Strategies to find and pitch your products to investors

Strategies to find and pitch your products to investors

This week, VP of Sales and Marketing Zach Rego talks with Allison Byers, Founder & CEO of Scroobious about the best strategies to find and pitch your products to Investors. You can listen on Apple or Spotify now.Allison's background includes management consulting, and advising Google on strategies and marketing. She's …

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Developing a Product-Led Growth Strategy

Developing a Product-Led Growth Strategy

This week, VP of Sales and Marketing Zach Rego talks with Ramli John, Marketing Director of ProductLed and author of "Eureka" about developing a Product Led Growth Strategy. You can listen on Apple or Spotify now.Before becoming an expert in product led growth, Ramli studied computer science in college, and …

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How to Build and Manage a Board

How to Build and Manage a Board

This week, VP of Sales and Marketing Zach Rego talks with George Kassabgi, an Angel Investor and Director, about when to build a board, how to manage yours effectively, and how to take advantage of this resource for your company. You can listen on Apple or Spotify now.George has been …

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How to Build and Test a Minimum Viable Product (MVP)

How to Build and Test a Minimum Viable Product (MVP)

This week, VP of Sales and Marketing Zach Rego talks with Aram Melkoumov, Co-Founder and CEO of Crowdlinker, about building a proof of concept, launching an MVP, and validating products. You can listen on Apple or Spotify now.After graduating college, he started an ecommerce company as his first entrepreneurial venture. …

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